The origins of El Jadida trace back to the 5th century BC, when it was founded by the Phoenicians. During the Middle Ages, the area had a boat dock and was first referred to as Mazigane by Arab geographer Al-Bakri in the 11th century.
In 1502, Portuguese captain Jorge de Melo landed here after a storm, taking refuge in an old tower known as Al-Bria. By 1514, the Portuguese built a fortress at Mazigane, designed by architects Diego and Francisco de Arruda. This marked the site’s transformation into the Portuguese stronghold of Mazagão, expanded into its iconic fortified city by 1541.
The Portuguese ruled Mazagão until 1769, when they evacuated, destroying parts of the fortress. Many of the Portuguese settlers were relocated to Brazil, where they established Nova Mazagão (now Mazagão in Amapá).
In 1820, the city was renamed El Jadida, meaning “the new city,” marking its rebirth. It soon became an important cultural and economic hub, supported by its Muslim and Jewish communities.
Under French rule in the 20th century, El Jadida became one of Morocco’s earliest tourist destinations. Although the port declined due to Casablanca’s rise, the city gained industrial importance with the development of Jorf Lasfar in the 1980s. Recognized as a UNESCO World Heritage Site in 2004, El Jadida remains a vibrant historical and tourist destination.